Here's one more reason to be at the top of the search engines. According to current reports, having a top ranking (free or paid) raises brand awareness.
"Increasing brand recognition among prospects and customers is not something that one typically gives as a reason for implementing an SEM campaign. In fact, it can be argued that SEM can be a very powerful tool for enhancing a company’s brand image among its target audiences.
This is supported by a recent study by the Dieringer Resource Group, which surveyed 3,000 respondents regarding their online purchasing habits. Interestingly, 60% of these respondents’ brand opinions were changed or enhanced as a result of online research (American Interactive Consumer Survey, June, 2004).
Another report by the Interactive Advertising Bureau and Nielsen NetRatings suggest that "27 percent (of survey respondents were) more likely to name a specific brand if it was in the top spot of the search results page." (Sponsored Listings Effectiveness Study, July, 2004)."Read the articles here
SEM and Branding Are Not Mutually ExclusiveSearch-Style Ads Lift Brand Awareness, Study SaysSo if branding is important to your business, get your copy of
Number One In Your Niche now and keep your company and products at the top of your customers' mind.
# posted by Priya Shah @ 5:29 PM
