According to an article dated 23 August 2004 in New Media Age, traditional search engine optimisation (SEO) looks set to make a comeback as the paid listings market becomes saturated and cost-per-click (CPC) rates rise.
The article also quotes Danny Sullivan, editor of Search Engine Watch, as saying that
many users - as many as 70% - don't look at paid listings at all, while new software is capable of stripping out paid search ads. Says Sullivan," Ideally you need to be doing both paid search and traditional optimisation. Companies that only do one or the other are making a terrible mistake."
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# posted by Priya Shah @ 6:22 PM
