While the search engine world is watching for signs of the expected Google update, here's an article by Jim Hedger of ISEDB.com, that has some useful points and advice for those who might be affected.
I especially liked the points he makes below
"Many SEOs have undertaken a brisk trade in establishing, purchasing or selling links. Some have even started businesses creating pages designed to be relevant in Google's eyes in mass-market sectors such as health and travel in order to create links as commodities. Since Google doesn't like being gamed so easily, the value of incoming links is where Google engineers do most of their tinkering...
My guess is this algorithm update will target unrelated links, lowing their value considerably while rewarding sites with highly relevant links. Google will also likely target companies and sites that exist solely to sell links, thus effecting all associated with such schemes.
If your business is based on selling links, watch this update very carefully. If your website has purchased links, you too should watch this update very closely. Unfortunately, when the first signs of trouble come, it will already be too late to take any action aside from removing irrelevant links wherever possible."Read the full article:
Google Algo Update? Don't Panic
# posted by Priya Shah @ 6:29 PM
