Number One In Your Niche

Search engine optimization news and updates from Priya Shah, author of Number One In Your Niche.

Saturday, November 20, 2004

 

How Press Releases Can Get You Top Rankings

I just published a new article to the EbizWhiz website. It's by Mike Banks Valentine of SEOptimism.

The article starts out stating that "Greg Jarboe, President and co-founder of SEO-PR revealed a blockbuster secret back door to top search engine ranking when he presented to a comparitively small share of attendees at WebMasterWorld.com World of Search #7 conference."

It then goes on to state that the "blockbuster back door" involves submitting press releases optimized for your main keywords, and recommends that "smart SEO's should seriously consider adding press release writing, optimization and distribution online as a value added service."

What surprised me was not that press releases can be such a powerful method of boosting rankings, because I already cover that in some detail in my search engine optimization guide, Number One In Your Niche, where I used this method with great success in one of my case studies.

What surprisd me was that the article made it out to be such a "discovery" when any SEO worth his salt would already know of the usefulness of this method. But I guess that's not surprising since Mike now offers press release optimization services.

Anyway, the article is certainly worth a read, because it covers some interesting points about optimizing your press releases for submission.

Read it online: Press Releases New SEO Back Door to Top Rankings





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