Number One In Your Niche

Search engine optimization news and updates from Priya Shah, author of Number One In Your Niche.

Tuesday, November 23, 2004

 

Page Names: Hyphens Score Over Underscores

I think I goofed up. I remember writing in my eBook that you should separate the keywords in page names with underscores.

That means if you had a page you wanted to score high for britney spears, I suggested that you should name it britney_spears.htm

At the time of writing, I was convinced that was right because I read it from a source of some authority. Also I named most of my own pages with underscores and did get high rankings for them.

Over the past few weeks, I've read a lot of information that suggests otherwise. But I'd never seen any conclusive proof of that till now

The article here at PR Weaver's blog, states that "Google sees hyphens as dividers in URLs and body text, and ignores underscores (underscore is not considered as a divider by Google)."

The tests they've conducted seem to prove quite conclusively that hyphens score over underscores. Time to update my thinking - and the old manual, of course.

So now when you name that page, make it britney-spears.htm :)





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