The new MSN Search Engine has launched ahead of time and I noted an immediate jump in traffic to a few of my low-traffic blogs. For some reason, blogs seem to rank very well here – I kid you not! 
These blogs, some of which have very few links pointing to them, seem do be doing very well for keywords that would be extremely competitive in Google. High rankings in Google still seem to be largely dependent on inbound links.
According to the November issue of the Axandra newsletter,
The new MSN Search doesn't rely on Inktomi technology anymore. It's a new search engine that has been built from ground up.
In general, the MSN Search results seem to be nearly as good as Google or Yahoo results. Whether the new MSN Search has the potential to challenge Google and Yahoo has yet to be proved.
The January issue of the newsletter insists that there's more than Google in the search engine world and goes on to report how Keynote Systems released the results of a new survey which concluded that:
- Google is still number one in the search industry, followed by Yahoo, MSN, AskJeeves and Lycos.
- Yahoo and MSN have made significant gains against Google since their last survey.
- Consumers are more likely to use Yahoo, MSN and Ask Jeeves as their primary search tool and to return to the site in the future.
- These numbers support recent comScore findings that indicate that Google's lead in the search engine market is diminishing.
Will keep you posted on any new information about MSN search…
# posted by Priya Shah @ 5:54 AM
