My friend, the brilliant and prolific Tinu AbayomiPaul, has written a two-part commentary on why blogs are the backdoor to get into Google (and RSS to get into Yahoo).
In the first part she explains why blogs are such a good strategy for a Google listing.
The place that the majority of people go wrong is in trying to trick the Googlebot into thinking their site matches its standards for inclusion for their desired high traffic keyword, instead of aligning themselves with the purpose that the search engine fills.
You should still make sure your blog meets all the basic search engine optimization guidelines. However, the very nature of a blog makes it easier to meet more of these requirements with less continual struggle.
Let's look at the facts, and see how blogs align themselves more closely with one of Google's purposes as a search engine.
One of the strengths of Google, as perceived by people who like it, is the vast amount of fresh content it contains that is relevant to almost any topic, or keyword, typed into it, no matter how narrow or broad.
It follows then, that one purpose of this database of links is to provide fresh, relevant content on topics its users desire.
The freshest, most relevant, most topical information found on the web today are in blogs, as well as their corresponding RSS or Atom feeds.
So you need to know the following things in order to get your blog included on Google's search engine results pages.
- Where to leave your link so that it will get spidered
- How to make sure Googlebot sees your link
- How to set up your blog so its content fills a deficit
- The best way to make sure your blog does this better than other sites.
In Part two of the article, she outlines the top 8 items you need to be concerned with to get your blog prepared, or how to go about setting up your blog for the best chances to be included in Google - and your best bet for staying in.
These include
1- The Location of Your Blog
2- The Links on Your Blog Template
3 - The Frequency of Your Updates
4 - The Right Keywords for Your Blog
5 - The Placement of the Keywords on Your Blog
6 - The Length of Your Blog Posts
7- The Frequency of Your Archives
8 - When, and Where You Are Linked
# posted by Priya Shah @ 9:03 PM
