Fredrik Wacka of CorporateBlogging.info has written a great article on Why Blogs Rank High In Search Engine.
Fredrik uses blogs as a strategic business communication tool and usually considers the fact that blogs rank high in search engines to be a positive side effect.
But he also recognizes that for some people search engine optimization, SEO, is a major reason for blogging and provides a list of explanations as to why your blog probably will rank high in search engines.
He believes that there are more than links to Blog's Search Engine success. If you want traffic through search engines you must get the basics right too, and he outlines a few that you need to consider.
Keywords, key phrases
Straight to the point
Each post's page structure
Coding
One subject per post
The blog site's information structure
Links then...?
I feel somewhat differently, and in the last post on Blogs, Pagerank and Powerlinking, I covered the reasons why I believe that linking is a HUGE factor in why blogs get better rankings, and get spidered MUCH faster than ordinary websites.
I mostly agree with his recommendations on on-page optimization though and believe that a combination of both is necessary to get that edge in the serps, especially for competitive keywords.
Via WebProWorld and Problogger
More information on Search Engine Optimization For Blogs
# posted by Priya Shah @ 7:03 AM
