The latest issue of the Axandra newsletter reports that Google is giving more weight to latent semantic indexing (LSI) in its latest ranking algorithm update.
LSI means that a search engine tries to associate certain terms with concepts when indexing web pages. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.
Google has been using this concept to determine suitable ads for its AdSense service for some time now. It seems that Google is now also using this concept to improve the quality of its search results.
So how does this affect your optimization efforts?
It basically means to you that you shouldn't focus on a single keyword when optimizing your web pages and when getting links. The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic.
Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.
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# posted by Priya Shah @ 8:48 PM
