Number One In Your Niche

Search engine optimization news and updates from Priya Shah, author of Number One In Your Niche.

Thursday, March 24, 2005

 

CSS Spam: Time For Another Google Update?

Just read this rather good article by Ken Webster on yet another “black-hat” technique that uses CSS (instead of HTML) to hide text and links on web pages.


Here’s how he explains it.



There are many ways to hide text and links using CSS and it is seems to be running completely unchecked by the major SE’s at this time.


Up to now the search engines haven’t been able to parse CSS files and combine that information with the page code to determine if spamming techniques were being used.


Most methods deploy a separate attached CSS file and use “hide” terms, such as:


<H1 class="hide">keyword keyword</H1>


Ken also predicts that the abuse of CSS will force Google to update its algorithm to correct this problem in the near future. He even suggests that the coming update be named the “Bernard Update.”



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