Google bombing is the use of redundant anchor link text pointing to your website in order to make it rank highly in Google.
For instance, getting hundreds of links to your website with the words internet marketing tools in the anchor text, like so
internet marketing tools
would give you a #1 ranking for the term internet marketing tools in Google
When I made the previous post on the new Google algorithm I was convinced that Google was coming down hard on redundant anchor link text.
My suspicions were confirmed when I noted that a number of other SEOs - like the SEO Guy (a superlative source of SEO information) – who were using this trick had vanished from the top ranks for the keyphrases that they requested in their anchor text. One of my own sites suffered because of it.
Many of us did see this coming and used variations of anchor text in our inbound links.
Now, I assumed that redundant anchor link text wasn’t working that well anymore, so I decided to check out if it still worked for the most famous example of Google Bombing i.e. George W. Bush’s Bio ranking at the top of Google for “miserable failure”.
Well, it’s still up there. But then I read this article by Danny Sullivan where he notes that:
I was surprised to see on Google that while the page is still listed there, it's a "link-only" or what Google calls a "partially-indexed" listing that doesn't show a title or description.
What's that? That's when a page hasn't actually been spidered by Google but ranks solely based on the links pointing at it. Google has long spidered this page, so why did it suddenly change to link-only since I last looked about two weeks ago?
Can’t quite put my finger on it yet, but I would say that it’s a sign of changes to come at Google.
Google bombing is on its way out, people.
Redundant anchor text isn’t going to work much longer, so pull up your socks and start building more natural links to your website.
For more tips, read the articles here.
Tips To Follow For Link Building Pt 1
Tips For Link Building Part 2
Why Linking To Your Competitors Makes Sense –This tip is something I have always recommended and now it makes perfect sense in the context of Google’s new emphasis on latent semantic indexing.
# posted by Priya Shah @ 9:15 AM
