An excellent article by Fredrick Marckini in the Search Engine Watch newsletter highlights the fact that quality content still gets the best rankings.
Some tips from the article on why and how to leverage your content:
- Higher rankings in search engines go to websites with higher quality content that earn more links.
- Make no mistake, this law of search engine marketing is clear: less content, lower rankings.
- By providing valuable textual content, a site can not only increase its search engine visibility, but also improve the site's conversion rate.
- Keyword research is important and the content needs to be created in such a way that it does not negatively influence the user experience.
- You can achieve Number 1 position without an optimized site if the content is good
- Don't focus entirely on "big money" keywords while ignoring secondary keywords
- Identify important keywords through keyword research process
- Include seasonal topics (events or holidays)
- Create catchy titles to increase the click through rate
- Keep the length of pages between 250-300 words
- Generate content ideas from customer correspondence
- Use message boards for additional content inspiration
- Search engine spiders don't have credit cards, but people do. Pay more attention to your users than to the spiders
- No matter how good the content copy is, if you can't find a way to meet customers' needs, they won't buy
- Content should not attract unqualified traffic
- Content should inform and persuade visitors
- Placing trigger words in links can increase user click-through rates
- Wireframe your content to provide an interconnected flow and personality
- Create different personas based on different archetypal visitors
- Define three dimensional personas: Topographic, Psychographic and Demographic
- Create internal linking of the site based on the personas
For more tips on how to leverage your content for high search engine rankings get a copy of my search engine optimization guide, Number One In your Niche.
# posted by Priya Shah @ 11:43 PM
