B.L. Ochman (whom I consider required reading for bloggers) reports highlights from this year’s Search Engine Strategies Conference In New York.
She sums up her points in a 12–page report that costs only $15. Definitely get a copy for yourself. I did! 
Essential Tips, Tactics and Resources from Search Engine Strategies New York 2005 will teach you:
What works even better than paid search?
Why Page Rank matters and how to find yours
What's the next big thing?
Who really rules search?
Who are the biggest influencers online today?
How blogs can increase your search engine success
How press releases can help your SEO results
How to optimize your press releases for search engines
How your online press room can help search status
Is there a better search engine than Google?
Why you need lots of anchor text
Can links hurt your search engine placement?
Online sources for top SEO knowledge
23 Must-Know SEO Resources Also worth picking up (especially for corporate houses) is a copy of B.L.’s blogging book, What could your company do with a Blog?
# posted by Priya Shah @ 9:51 PM
